Live classroom debate : should Coca-Cola be held solely accountable for the environmentally damaging impacts of the plastic waste of their product? /

Despite mountains of evidence and action against plastic pollution, in January 2020, Bea Perez, Head of Sustainability at Coca-Cola, declared that the brand would not stop selling their product in plastic bottles because that is the way customers wanted to purchase the product. This case provides ma...

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Bibliographic Details
Main Authors: Cole, Rosanna (Author), Benstead, Amy V. (Author), McLoughlin, Kate (Author)
Format: eBook
Language:English
Published: London : SAGE Publications : SAGE Business Cases Originals, 2021.
Series:SAGE Business Cases.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Despite mountains of evidence and action against plastic pollution, in January 2020, Bea Perez, Head of Sustainability at Coca-Cola, declared that the brand would not stop selling their product in plastic bottles because that is the way customers wanted to purchase the product. This case provides materials to host a court-case format in class with a prosecution and defence team, in order to put Coca-Cola on trial for the responsibility of plastic waste following use by the customer. The case covers issues of plastic pollution, sustainability, product stewardship, extended producer responsibility, and circularity. A live jury deliberation presents an opportunity for discussion and students may vote on the final verdict.
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781529757958
1529757959