Live classroom debate : should Coca-Cola be held solely accountable for the environmentally damaging impacts of the plastic waste of their product? /
Despite mountains of evidence and action against plastic pollution, in January 2020, Bea Perez, Head of Sustainability at Coca-Cola, declared that the brand would not stop selling their product in plastic bottles because that is the way customers wanted to purchase the product. This case provides ma...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications : SAGE Business Cases Originals,
2021.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Despite mountains of evidence and action against plastic pollution, in January 2020, Bea Perez, Head of Sustainability at Coca-Cola, declared that the brand would not stop selling their product in plastic bottles because that is the way customers wanted to purchase the product. This case provides materials to host a court-case format in class with a prosecution and defence team, in order to put Coca-Cola on trial for the responsibility of plastic waste following use by the customer. The case covers issues of plastic pollution, sustainability, product stewardship, extended producer responsibility, and circularity. A live jury deliberation presents an opportunity for discussion and students may vote on the final verdict. |
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| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529757958 1529757959 |