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Creating Adventure HQ : bringing the outdoors in /

Adventure HQ opened in Dubai's Times Square Center in 2011. The store was the first to create a superstore retail experience for adventure enthusiasts in the United Arab Emirates, combined with in-store experiential adventures. This case study outlines how Adventure HQ created its niche in the...

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Bibliographic Details
Main Authors: Ahmad, Syed Zamberi (Author), Mfarrej, Manar Fawzi Bani (Author), Abu Bakar, Abdul Rahim (Author)
Format: eBook
Language:English
Published: London : SAGE Publications : SAGE Business Cases Originals, 2021.
Series:SAGE Business Cases.
Subjects:
Adventure games > United Arab Emirates > Case studies.
Jeux d'aventures > Émirats arabes unis > Études de cas.
Adventure games.
United Arab Emirates.
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book
Description
Summary:Adventure HQ opened in Dubai's Times Square Center in 2011. The store was the first to create a superstore retail experience for adventure enthusiasts in the United Arab Emirates, combined with in-store experiential adventures. This case study outlines how Adventure HQ created its niche in the United Arab Emirates retail sector.
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781529753813
1529753813