Creating Adventure HQ : bringing the outdoors in /

Adventure HQ opened in Dubai's Times Square Center in 2011. The store was the first to create a superstore retail experience for adventure enthusiasts in the United Arab Emirates, combined with in-store experiential adventures. This case study outlines how Adventure HQ created its niche in the...

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Bibliographic Details
Main Authors:	Ahmad, Syed Zamberi (Author), Mfarrej, Manar Fawzi Bani (Author), Abu Bakar, Abdul Rahim (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications : SAGE Business Cases Originals, 2021.
Series:	SAGE Business Cases.
Subjects:	Adventure games > United Arab Emirates > Case studies. Jeux d'aventures > Émirats arabes unis > Études de cas. Adventure games. United Arab Emirates. Electronic books. Case studies.
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Call Number:		GV1204.813 .A36 2021

GV1204.813 .A36 2021	Available