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Why you need an innovation strategy : Ford Motor Company tries to turn around with electric vehicles in China /

The U-turn of Ford's sales in China is hitherto unprecedented. After a peak in 2016, sales began faltering in late 2017, then nearly halved in 2018. Ford suffered more from China's slowdown than other foreign carmakers, and the company warned that profits had fallen by up to 93% in 2019. I...

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Bibliographic Details
Main Author: Timlon, Joachim (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE business cases
Subjects:
Ford Motor Company > Case studies.
Ford Motor Company
Business planning > Case studies.
Electric automobiles > China > Case studies.
Problem solving > Case studies.
Automobiles électriques > Chine > Études de cas.
Résolution de problème > Études de cas.
Business planning
Electric automobiles
Problem solving
China
Electronic books.
Case studies
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Call Number: HD30.28 .T56 2021
 
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HD30.28 .T56 2021 Available