From traditional to O2O : business model transformation of Comagic : a case of supply chain reengineering and operating model reforms /

This teaching case details the experience of Comagic during its business model transformation from a traditional office furniture manufacturer into an online-to-offline (O2O) children's cartoon furniture company. Comagic was founded in 2008. After obtaining market recognition in its early years...

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Bibliographic Details
Main Authors:	Mao, Jiye, 1963- (Author), Xie, Kang, active 2018 (Author), Xiao, Jinghua (Author)
Format:	eBook
Language:	English
Published:	London : Renmin University, 2018.
Series:	SAGE business cases
Subjects:	Business logistics > Case studies. Electronic commerce > Case studies. Furniture industry and trade > China > Case studies. Logistique (Organisation) > Études de cas. Commerce électronique > Études de cas. Meubles > Industrie > Chine > Études de cas. Business logistics Electronic commerce Furniture industry and trade China Electronic books. Case studies
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Call Number:		HD38.5 .M36 2018

HD38.5 .M36 2018	Available