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Arla versus Oatly : milk wars /

The case discusses the competitive rivalry between two Swedish companies, Arla and Oatly. Oatly, a plant-based milk company, gained popularity after criticizing dairy milk, offered by Arla, which according to Oatly was not environment-friendly. Globally, consumers were also shifting to plant-based m...

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Bibliographic Details
Main Authors: Agnihotri, Arpita (Author), Bhattacharya, Saurabh (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE business cases
Subjects:
Oatly > Case studies.
Arla Foods (Firm) > Case studies.
Arla Foods (Firm)
Competition > Case studies.
Milk trade > Sweden > Case studies.
Business planning > Case studies.
Lait > Commerce > Suède > Études de cas.
Business planning.
Competition.
Milk trade.
Sweden.
Electronic books.
Case studies.
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Call Number: HD41 .A36 2021
 
Call Number Status Get It
HD41 .A36 2021 Available