The internationalisation of Redbubble : e-privacy impacts on a third-party marketplace strategy /

Peter, Paul, and Martin, three Aussie innovators, launched an exciting e-marketplace in 2006, Redbubble. By 2018, the online platform was serving over 400,000 independent artists, bringing their artwork to clients through what had become a business-to-consumer platform. In 2015, Redbubble extended t...

Full description

Bibliographic Details

Main Author:	Suder, Gabriele (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:	SAGE Knowledge. Cases.
Subjects:	Redbubble (Firm) Globalization > Case studies. International business enterprises > Case studies. Privacy, Right of > Case studies. Mondialisation > Études de cas. Entreprises multinationales > Études de cas. Globalization International business enterprises Privacy, Right of Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book