The Korean restaurant : a services marketing failure? /

This case is designed to offer digital and services marketing students the opportunity to investigate the experiential and ethical dimensions of a dissatisfactory service: Jay and Veekay's underwhelming family dining experience in an unfamiliar restaurant. The case explores the real, but anonym...

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Bibliographic Details
Main Author:	O'Brien, Justin, active 2019 (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:	SAGE Knowledge. Cases. SAGE research methods. Cases.
Subjects:	Ethnic restaurants > Marketing > Case studies. Advertising > Restaurants > Case studies. Ethnic restaurants > Internet marketing. Advertising > Restaurants Ethnic restaurants > Marketing Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

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Call Number	Status	Get It
Call Number:		TX911.3.M3 O27 2019

TX911.3.M3 O27 2019	Available