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Pricing a new drug /

Exodus Pharmaceuticals, Inc. is a small pharmaceutical company with three pharmaceutical products on the market. A promising drug in late-stage clinical trials presents an opportunity for a comprehensive market access strategy including pricing and reimbursement. Rising launch prices of drugs are of...

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Bibliographic Details
Main Authors: Munshaw, Supriya (Author), Chawla, Amarpreet (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
SAGE research methods. Cases.
Subjects:
Exodus Pharmaceuticals, Inc.
Drugs > Prices > Case studies.
Pharmaceutical industry > Management.
Prescription pricing.
Drugs > Prices.
Médicaments > Prix > Études de cas.
Industrie pharmaceutique > Gestion.
Médicaments > Prix.
Drugs > Prices
Pharmaceutical industry > Management
Prescription pricing
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HD9665.4 .M86
 
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