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Lladró's growth strategy in India /

The case discusses how the Spanish luxury brand Lladró S. A., known for its porcelain-based figurines, changed its strategy for the Indian market. In India, Lladró initially focused on manufacturing figurines of Indian gods and goddesses. This focus on the Indian market made India one of the top fiv...

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Bibliographic Details
Main Authors: Agnihotri, Arpita (Author), Bhattacharya, Saurabh (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
Subjects:
Lladró, S.A. > Marketing.
Lladró, S.A.
Porcelain figures > India > Marketing > Case studies.
Luxuries > India > Marketing > Case studies.
Luxuries > Marketing
Marketing
India
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: NK4210.L39 A36 2019
 
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NK4210.L39 A36 2019 Available