Taking a leap of faith : Adidas ventures into the realm of Indian cricket /

Adidas, an internationally recognized sports apparel company, embarked on a significant sponsorship deal with the Indian cricket team, following Nike's challenging experience in the same arena. Nike faced hurdles such as high product pricing and additional expenses, which hindered profitability...

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Bibliographic Details
Main Authors:	L., Leonard (Author), Mahendher, Sheetal (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE business cases.
Subjects:	Adidas-Salomon AG > Management > Case studies. Sports sponsorship > Case studies. Cricket > India > Case studies. Parrainage sportif > Études de cas. Electronic books.
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Call Number:		HD59.35 .L54 2024

HD59.35 .L54 2024	Available