MILAAP - crowdfunding for all : helping patients by facilitating philanthropy /

Milaap is a popular medical crowdfunding platform in India, enabling interaction between those who want to raise funds and those who want to donate. To achieve the critical mass Milaap had to increase the trust among the donors and ensure a higher success rate of the campaigns. Milaap provided two t...

Full description

Bibliographic Details
Main Authors:	Chandwani, Rajesh (Author), M., Vimal Kumar (Author), Singh, Jang Bahadur (Author), Asthana, Sonal (Author)
Format:	eBook
Language:	English
Published:	London : Indian Institute of Management, Ahmedabad, 2024.
Series:	SAGE Business cases.
Subjects:	Crowd funding > India > Case studies. Financement participatif > Inde > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Milaap is a popular medical crowdfunding platform in India, enabling interaction between those who want to raise funds and those who want to donate. To achieve the critical mass Milaap had to increase the trust among the donors and ensure a higher success rate of the campaigns. Milaap provided two types of services: Do it Yourself (DIY), and Supported Campaigns (SC). Milaap charged 5% of the raised amount from the DIY campaigns and 15% of the raised amount from the SC. Overall the chances of success were high in the SC. The case explores the dilemma of type of service to be prioritized.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071942574 1071942573