MILAAP - crowdfunding for all : helping patients by facilitating philanthropy /

Milaap is a popular medical crowdfunding platform in India, enabling interaction between those who want to raise funds and those who want to donate. To achieve the critical mass Milaap had to increase the trust among the donors and ensure a higher success rate of the campaigns. Milaap provided two t...

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Bibliographic Details
Main Authors: Chandwani, Rajesh (Author), M., Vimal Kumar (Author), Singh, Jang Bahadur (Author), Asthana, Sonal (Author)
Format: eBook
Language:English
Published: London : Indian Institute of Management, Ahmedabad, 2024.
Series:SAGE Business cases.
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Call Number: HG4751 .C43 2024
 
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