The ice cream conspiracy /

This case is focused around a National Public Radio Planet Money podcast in which the journalists dive into the world of superpremium ice cream. They look at the two dominant brands, Häagen-Dazs and Ben & Jerry's, and discuss why one doesn't make products that are similar to the other....

Full description

Bibliographic Details
Main Author:	Baskin, Ernest (Author)
Format:	eBook
Language:	English
Published:	London : National Public Radio Planet Money, 2024.
Series:	SAGE Business cases.
Subjects:	Ice cream, ices, etc. > Marketing > Case studies. Ice cream industry > Law and legislation > Case studies. Antitrust law > Case studies. Price fixing > Case studies. Prix > Fixation > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case is focused around a National Public Radio Planet Money podcast in which the journalists dive into the world of superpremium ice cream. They look at the two dominant brands, Häagen-Dazs and Ben & Jerry's, and discuss why one doesn't make products that are similar to the other. They apply an antitrust lens to the issue and discuss whether there is any tacit collusion occurring. This case can be discussed from multiple perspectives including marketing and legal studies.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071942338 1071942336