The ice cream conspiracy /

This case is focused around a National Public Radio Planet Money podcast in which the journalists dive into the world of superpremium ice cream. They look at the two dominant brands, Häagen-Dazs and Ben & Jerry's, and discuss why one doesn't make products that are similar to the other....

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Bibliographic Details
Main Author: Baskin, Ernest (Author)
Format: eBook
Language:English
Published: London : National Public Radio Planet Money, 2024.
Series:SAGE Business cases.
Subjects:
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Call Number: HF5417 .B37 2024
 
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HF5417 .B37 2024 Available