How to analyze the efforts to promote Bulgarian wine brands in China /

There is an increasing market demand in China for imported wine. The Bulgarian Small and Medium Enterprise Promotion Agency (B-SME-PA) has made a significant effort to promote Bulgarian wine. However, it is important to understand the import wine market in China in terms of wine import volume, price...

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Bibliographic Details
Main Authors:	Cao, Hongxing, active 2024 (Author), Li, Xiaojie, active 2024 (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE business cases.
Subjects:	Advertising > Wine > China > Case studies. Branding (Marketing) > China > Case studies. Exports > Bulgaria > Case studies. Stratégie de marque > Chine > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	There is an increasing market demand in China for imported wine. The Bulgarian Small and Medium Enterprise Promotion Agency (B-SME-PA) has made a significant effort to promote Bulgarian wine. However, it is important to understand the import wine market in China in terms of wine import volume, price, and export competitiveness. How can B-SME-PA promote Bulgarian wine brands through cooperation among business associations in the epidemic situation? How can it help Small and Medium Enterprises (SMEs) build a better Bulgarian national brand image? Students will be asked to evaluate the export competitiveness of the Chinese import wine market and national brand positioning strategy. Students will also be asked to recommend how to promote Bulgarian wine brands from the standpoint of B-SME-PA in the Chinese market.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071920879 1071920871