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How to analyze the efforts to promote Bulgarian wine brands in China /

There is an increasing market demand in China for imported wine. The Bulgarian Small and Medium Enterprise Promotion Agency (B-SME-PA) has made a significant effort to promote Bulgarian wine. However, it is important to understand the import wine market in China in terms of wine import volume, price...

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Bibliographic Details
Main Authors: Cao, Hongxing, active 2024 (Author), Li, Xiaojie, active 2024 (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE business cases.
Subjects:
Advertising > Wine > China > Case studies.
Branding (Marketing) > China > Case studies.
Exports > Bulgaria > Case studies.
Stratégie de marque > Chine > Études de cas.
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Call Number: HF6161.W65 C36 2024
 
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HF6161.W65 C36 2024 Available