No chicken at KFC : a logistics debacle? /

This critical incident describes a situation faced by Meghan Farren, Chief Marketing Officer for KFC in the UK. When she learned of missed chicken deliveries to several restaurant locations, it surfaced as a delay from a traffic backup involving two accidents. On that same morning, DHL launched its...

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Bibliographic Details
Main Authors:	Young, Joyce A. (Author), Bhattacharyya, Kuntal (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE business cases.
Subjects:	Kentucky Fried Chicken (Firm) > Management > Case studies. Business logistics > Case studies. Logistique (Organisation) > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number	Status	Get It
Call Number:		HD38.5 .Y68 2020

HD38.5 .Y68 2020	Available