E-cigarette industry in crisis : how can Juul survive? /

This short case asks students to discuss the e-cigarette industry's response following widespread reports of vape-related illnesses and confirmed deaths and the Trump administration's 2019 appeal to the Food and Drug Administration to ban flavored e-cigarettes. Without an official or natio...

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Bibliographic Details
Main Author:	Lawrence, Kelsey (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Cigarette industry. Electronic cigarettes > Health aspects. Public health. Cigarettes > Industrie. Santé publique. public health. Cigarette industry Public health Electronic books. Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This short case asks students to discuss the e-cigarette industry's response following widespread reports of vape-related illnesses and confirmed deaths and the Trump administration's 2019 appeal to the Food and Drug Administration to ban flavored e-cigarettes. Without an official or nationwide ban, the industry is in a critical moment of tension. Students should brainstorm and discuss what the best next step for e-cigarette companies is, what the overall industry ramifications of a formal ban might be, and what responsibility companies have toward public health.
Physical Description:	1 online resource : illustrations.
ISBN:	9781529728613 1529728614