E-cigarette industry in crisis : how can Juul survive? /

This short case asks students to discuss the e-cigarette industry's response following widespread reports of vape-related illnesses and confirmed deaths and the Trump administration's 2019 appeal to the Food and Drug Administration to ban flavored e-cigarettes. Without an official or natio...

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Bibliographic Details

Main Author:	Lawrence, Kelsey (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Cigarette industry. Electronic cigarettes > Health aspects. Public health. Cigarettes > Industrie. Santé publique. public health. Cigarette industry Public health Electronic books. Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book