The making of an international hotel brand : a case study of the Langham /

The Langham London is a legendary, standalone hotel with a history and heritage of over 140 years. The Hong Kong based Great Eagle Group acquired the hotel in 1991, and today its Langham Hospitality Group manages 22 international hotels with over 8,000 rooms. This case study traces how the Group tra...

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Bibliographic Details
Main Author:	Tse, Tony S. M. (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2014.
Series:	SAGE Business Cases.
Subjects:	Langham Hotel Company > Case studies. Langham Hotel Company International business enterprises > Case studies. Entreprises multinationales > Études de cas. International business enterprises Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	The Langham London is a legendary, standalone hotel with a history and heritage of over 140 years. The Hong Kong based Great Eagle Group acquired the hotel in 1991, and today its Langham Hospitality Group manages 22 international hotels with over 8,000 rooms. This case study traces how the Group transformed itself from an asset owner into a hospitality group that manages not only its own properties, but also the properties of others. It discusses how the Group's management philosophy, corporate culture, corporate structure, brand architecture, hotel portfolio, brand identity, and communication have contributed to the brand-building process.
Item Description:	Originally published in : Tse, T. S. M. (2014). The making of an international hotel brand: A case study of the Langham. Journal of Hospitality & Tourism Cases, 3(4), 9-20.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529710830 1529710839