The making of an international hotel brand : a case study of the Langham /

The Langham London is a legendary, standalone hotel with a history and heritage of over 140 years. The Hong Kong based Great Eagle Group acquired the hotel in 1991, and today its Langham Hospitality Group manages 22 international hotels with over 8,000 rooms. This case study traces how the Group tra...

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Bibliographic Details

Main Author:	Tse, Tony S. M. (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2014.
Series:	SAGE Business Cases.
Subjects:	Langham Hotel Company > Case studies. Langham Hotel Company International business enterprises > Case studies. Entreprises multinationales > Études de cas. International business enterprises Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book