Stop squeezing the jelly out of my donuts--Krispy Kreme case study /

This case study provides a classic example of the issues that franchisors/franchisees face in managing supply chains. In the mid 2000's Krispy Kreme supply chain had become expensive as the small number of franchises meant that it was costly and inefficient for Krispy Kreme to distribute goods,...

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Bibliographic Details
Main Authors:	Parsons, Michael, active 2013 (Author), Khan, Mahmood A. (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2013.
Series:	SAGE Business Cases.
Subjects:	Krispy Kreme Doughnuts > Case studies. Krispy Kreme Doughnuts Franchises (Retail trade) > Case studies. Business logistics > Case studies. Concessions (Commerce de détail) > Études de cas. Logistique (Organisation) > Études de cas. Business logistics Franchises (Retail trade) Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case study provides a classic example of the issues that franchisors/franchisees face in managing supply chains. In the mid 2000's Krispy Kreme supply chain had become expensive as the small number of franchises meant that it was costly and inefficient for Krispy Kreme to distribute goods, per store. Instead franchisees were expected to buy all ingredients and products at a marked up price, resulting in high levels of discontent from Krispy Kreme franchisees, who found the same equipment purchased from Krispy Kreme for lower prices elsewhere.
Item Description:	Originally Published InParsons, M., & Khan, M. (2013). Stop squeezing the jelly out of my donuts--Krispy Kreme case study. Journal of Hospitality & Tourism Cases, 2(2), 22-27.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529710496 1529710499