Stop squeezing the jelly out of my donuts--Krispy Kreme case study /

This case study provides a classic example of the issues that franchisors/franchisees face in managing supply chains. In the mid 2000's Krispy Kreme supply chain had become expensive as the small number of franchises meant that it was costly and inefficient for Krispy Kreme to distribute goods,...

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Bibliographic Details
Main Authors: Parsons, Michael, active 2013 (Author), Khan, Mahmood A. (Author)
Format: eBook
Language:English
Published: London : International CHRIE, 2013.
Series:SAGE Business Cases.
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Call Number: HF5429.23 .P37 2013
 
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HF5429.23 .P37 2013 Available