How to scale social innovation in the bottom of pyramid market : the story of Kenya's Innovation Eye Centre /

Kenyan rural areas are generally very poor; people live within what's known as the Bottom of Pyramid market, meaning under the poverty threshold of USD 1.90 per day (World Bank, 2015). These people face unmet needs such as food, education, and energy. Moreover, access to healthcare represents a...

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Bibliographic Details
Main Authors: Sottini, Andrea (Author), Ciambotti, Giacomo (Author), Sydow, Alisa (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
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Call Number: RE3.2.K46 S68 2020
 
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