Rihanna's commercial umbrella /

With the release of her first studio album in 2005, Rihanna entered global popular culture consciousness as an unknown teenage singer from the Caribbean island of Barbados. From the start of her music career, she pursued parallel streams of entrepreneurial activity and numerous sponsorship/endorseme...

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Bibliographic Details
Main Author:	Alleyne, Mike (Michael Randolph) (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Rihanna, > 1988- > Case studies. Rihanna, > 1988- Product management > Case studies. Produits commerciaux > Gestion > Études de cas. Product management Electronic books. Case studies Case studies. Études de cas.
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Call Number	Status	Get It
Call Number:		HF5415.15 .A45 2020

HF5415.15 .A45 2020	Available