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DMOs and tourism product development : accessible destinations /

Monterrey, the third most populous city in Mexico and a destination for business and medical tourism, has been experiencing a tourism slowdown since 2007 due to economic crisis and travel warnings derived from drug related incidents. Tourism stakeholders requested the city's Destination Managem...

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Bibliographic Details
Main Authors: Carmargo, Blanca A. (Author), Villarreal, Isabel Sanchez (Author)
Format: eBook
Language:English
Published: London : International CHRIE, 2014.
Series:SAGE Business Cases.
Subjects:
City promotion > Mexico > Monterrey.
Medical tourism > Mexico > Monterrey.
Villes > Marketing > Mexique > Monterrey.
Tourisme médical > Mexique > Monterrey.
City promotion
Medical tourism
Mexico > Monterrey
Electronic books.
Case studies.
Études de cas.
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Call Number: HT325 .C37 2014
 
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HT325 .C37 2014 Available