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Paris Baguette from Korea /

Paris Baguette, the largest bakery-cafe chain in Korea, harbors global aspirations "to become to bread what McDonald's is to hamburgers" (Willsher, 2014). Paris Baguette is owned and operated by SPC Group whose founder and chairman, Hur Young-in, believes that Paris Baguette needs to...

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Bibliographic Details
Main Author: Kniazeva, Maria (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
Paris Baguette (Bakery) > Case studies.
Ki-Nam, Park > Case studies.
Branding (Marketing) > France > Case studies.
Stratégie de marque > France > Études de cas.
Branding (Marketing)
France
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HF5415.1255 .K55 2020
 
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HF5415.1255 .K55 2020 Available