Valuing cultures through critical incidents : analyses of cross-cultural encounters and their implications for international business behaviors /

This article explores six different cultures through a number of critical incidents involving cross-cultural communication encounters. Using an analytical learning approach, it suggests the use of cultural frameworks and dimensions to apply in analyzing unfamiliar cultures, and thus assist individua...

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Bibliographic Details
Main Authors: Pekerti, Andre A. (Author), Woodland, Sarah (Author), Diack, Steven (Author), Pekerti, Anugerah (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2010.
Series:SAGE Knowledge. Cases.
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Call Number: HD62.4 .P45 2010
 
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HD62.4 .P45 2010 Available