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Market consolidation in the telecommunication sector : will LIME survive? /

This teaching case presents a situation confronting Garfield Sinclair, the Managing Director of LIME Jamaica, a telecommunication provider, in March 2011, learning of a possible swap deal between the market leader, Digicel and its closest rival Claro (LIME's two biggest competitors). The unexpe...

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Bibliographic Details
Main Authors: Golding, Paul, 1968- (Author), Tennant, Vanesa M. (Author)
Format: eBook
Language:English
Published: London : Palgrave MacMillan UK, 2014.
Series:SAGE Knowledge. Cases.
Subjects:
LIME.
Telecommunication > Jamaica > Marketing.
Telecommunication equipment industry > Jamaica.
Télécommunications > Équipement > Industrie > Jamaïque.
Telecommunication equipment industry
Telecommunication > Marketing
Jamaica
Electronic books.
Case studies.
Études de cas.
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Call Number: HD9696.T444 L564 2014
 
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HD9696.T444 L564 2014 Available