Pathao : an emerging motorcycle-ride service in Bangladesh /

Pathao, which roughly translates to "send," became the first app-based online motorcycle-ride service in Bangladesh upon its launch in 2015. It is the only company in Bangladesh that provides both logistics and transportation services to Dhaka city dwellers. Early adopters of the ride serv...

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Bibliographic Details
Main Authors:	Ahmed, Jashim Uddin (Author), Tinne, Wahida Shahan (Author), Ahmed, Asma (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:	SAGE Knowledge. Cases.
Subjects:	Pathao. Ridesharing > Bangladesh > Case studies. Motorcycling > Bangladesh > Case studies. Customer loyalty > Case studies. Marketing > Case studies. Covoiturage > Bangladesh > Études de cas. Consommateurs > Fidélité > Études de cas. Marketing > Études de cas. Customer loyalty Marketing Motorcycling Ridesharing Bangladesh Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Pathao, which roughly translates to "send," became the first app-based online motorcycle-ride service in Bangladesh upon its launch in 2015. It is the only company in Bangladesh that provides both logistics and transportation services to Dhaka city dwellers. Early adopters of the ride service are students and people taking rides to and from offices. Although Pathao faces fierce competition from international players in the market, including Uber, the company has an edge over its competitors because its two-wheel rides can fight the hectic traffic jams of Bangladeshi cities better than those of its four-wheeled competitors. Pathao has built on this advantage by taking the time to properly establish its operational activities and build a workforce of vetted employees. With its ability to ensure speedy ride services and its courteous and reliable customer service, Pathao has achieved a good response in its early stage. As a startup, Pathao is a constantly evolving company that believes in embracing dynamism. The company hopes to expand its network to include the whole of Bangladesh and to expand its offerings into other verticals. This case study focuses on how Pathao should address the challenges of being a startup in the aggressive but promising app-based motor rides industry in Bangladesh. It highlights operations and marketing strategies and the significance of having a sound customer service and retention strategy for long-term success during growth.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781526462718 1526462710