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Pathao : an emerging motorcycle-ride service in Bangladesh /

Pathao, which roughly translates to "send," became the first app-based online motorcycle-ride service in Bangladesh upon its launch in 2015. It is the only company in Bangladesh that provides both logistics and transportation services to Dhaka city dwellers. Early adopters of the ride serv...

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Bibliographic Details
Main Authors: Ahmed, Jashim Uddin (Author), Tinne, Wahida Shahan (Author), Ahmed, Asma (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
Subjects:
Pathao.
Ridesharing > Bangladesh > Case studies.
Motorcycling > Bangladesh > Case studies.
Customer loyalty > Case studies.
Marketing > Case studies.
Covoiturage > Bangladesh > Études de cas.
Consommateurs > Fidélité > Études de cas.
Marketing > Études de cas.
Customer loyalty
Marketing
Motorcycling
Ridesharing
Bangladesh
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HE5620.R53 A36 2019
 
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HE5620.R53 A36 2019 Available