Zopa : time for a brand redesign? /

In this case, students step into the shoes of a brand manager at UK-based online peer-to-peer lending company Zopa as she decides whether or not to recommend that the company undertake a brand redesign. Students are provided a Brand Design Worksheet to help them understand the component parts of bra...

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Bibliographic Details

Main Authors:	Roese, Neal (Author), Meyer, Andrea (Author)
Format:	eBook
Language:	English
Published:	London : Kellogg School of Management, 2017.
Series:	SAGE Knowledge. Cases.
Subjects:	Zopa > Case studies. Branding (Marketing) > Case studies. Strategic planning > Case studies. Stratégie de marque > Études de cas. Planification stratégique > Études de cas. Branding (Marketing) Strategic planning Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book