Best Buy : creating a winning customer experience in consumer electronics /

After a successful run for many years as a resilient consumer electronics giant, Best Buy was under intense pressure at the end of 2014. Even as competitors like Circuit City melted away, Best Buy had been able to withstand the onslaught of online behemoth Amazon and discount retailers like Target a...

Full description

Bibliographic Details
Main Authors:	Sawhney, Mohanbir S. (Author), Goodman, Pallavi (Author), Keerthivasan, Ganesan (Author)
Format:	eBook
Language:	English
Published:	London : Kellogg School of Management, 2017.
Series:	SAGE Knowledge. Cases.
Subjects:	Best Buy (Firm) > Management. Circuit City Stores. Amazon.com (Firm) Target Corporation. Wal-Mart (Firm) Best Buy (Firm) Circuit City Stores Target Corporation Organizational change > Case studies. Electronic commerce > Case studies. Household electronics industry > Marketing > Case studies. Changement organisationnel > Études de cas. Commerce électronique > Études de cas. Electronic commerce Management Organizational change Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number	Status	Get It
Call Number:		HD58.8 .S29 2017

HD58.8 .S29 2017	Available