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LG in India (A) : entry into an emerging economy /

LG, a large multinational Korean company, decided to enter India employing a green field entry strategy as a wholly owned subsidiary in 1997. This case helps students analyse the reasons behind this decision, describing the external and internal environment which was prevalent at the time of entry....

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Bibliographic Details
Main Author: Salwan, Prashant (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2011.
Series:SAGE Knowledge. Cases.
Subjects:
LG Chŏnja (Korea) > Management > Case studies.
LG Chŏnja
International business enterprises > Management > Case studies.
Electronic industries > India > Case studies.
Electronic industries > Korea > Case studies.
Entreprises multinationales > Gestion > Études de cas.
Industries électroniques > Inde > Études de cas.
Industries électroniques > Corée > Études de cas.
Electronic industries
International business enterprises > Management
Management
India
Korea
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:LG, a large multinational Korean company, decided to enter India employing a green field entry strategy as a wholly owned subsidiary in 1997. This case helps students analyse the reasons behind this decision, describing the external and internal environment which was prevalent at the time of entry. The case provides details of the various consumer electronics markets until 2005, and the key potential success factors identified by the then MD of LG India Ltd, Mr. Kim.
Item Description:Originally Published InSalwan, P. (2011). LG in India (A): Entry into an emerging economy. Journal of International Business Education, 6(1), 39-58. JIBE6-0CS1.
Physical Description:1 online resource : illustrations.
ISBN:9781526461322
1526461323