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LG in India (A) : entry into an emerging economy /

LG, a large multinational Korean company, decided to enter India employing a green field entry strategy as a wholly owned subsidiary in 1997. This case helps students analyse the reasons behind this decision, describing the external and internal environment which was prevalent at the time of entry....

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Bibliographic Details
Main Author: Salwan, Prashant (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2011.
Series:SAGE Knowledge. Cases.
Subjects:
LG Chŏnja (Korea) > Management > Case studies.
LG Chŏnja
International business enterprises > Management > Case studies.
Electronic industries > India > Case studies.
Electronic industries > Korea > Case studies.
Entreprises multinationales > Gestion > Études de cas.
Industries électroniques > Inde > Études de cas.
Industries électroniques > Corée > Études de cas.
Electronic industries
International business enterprises > Management
Management
India
Korea
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HD9696.A3 I87 2011
 
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HD9696.A3 I87 2011 Available