A league to call their own--premier rugby 7s : developing a digital strategy to engage new fans /
The Premier Rugby 7s case challenges students to consider a digital marketing strategy for a start-up professional sport league. Unlike many major sports in the American marketplace, the case presents Rugby 7s--a relative newcomer to the sporting marketplace--as the newest professional sport. In thi...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Human Kinetics, Inc,
2022.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The Premier Rugby 7s case challenges students to consider a digital marketing strategy for a start-up professional sport league. Unlike many major sports in the American marketplace, the case presents Rugby 7s--a relative newcomer to the sporting marketplace--as the newest professional sport. In this case, marketing consultants are faced with the challenge of designing a digital marketing strategy for a "new generation" of sport fans. Drawing upon the tenets of traditional marketing, readers will explore the development of target markets, the challenges in introducing a new sport to fans, how to capitalize on new media trends, and how to differentiate their product in a crowded marketplace. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781529620313 1529620317 |