A league to call their own--premier rugby 7s : developing a digital strategy to engage new fans /

The Premier Rugby 7s case challenges students to consider a digital marketing strategy for a start-up professional sport league. Unlike many major sports in the American marketplace, the case presents Rugby 7s--a relative newcomer to the sporting marketplace--as the newest professional sport. In thi...

Full description

Bibliographic Details
Main Authors:	Jacobs, Brittany (Author), Wendry, Brian (Author), Nocivelli, Megan (Author)
Format:	eBook
Language:	English
Published:	London : Human Kinetics, Inc, 2022.
Series:	SAGE business cases.
Subjects:	Strategic planning > Case studies. Rugby football > Management > Case studies. Planification stratégique > Études de cas. Rugby football > Management Strategic planning Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number	Status	Get It
Call Number:		HD30.28 .J33 2022

HD30.28 .J33 2022	Available