Market research : exploring the impact of social media brand engagement in the UK within the food sector /

Given the growing digital engagement via various platforms, the (fictional) company NudgeMe2Eat wants to develop an innovative social media strategy to increase sales. The company operates in the food sector, selling a wide range of organic, vegan and vegetarian products in-store and online promotin...

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Bibliographic Details
Main Author:	Gutierrez, Anabel, active 2023 (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Consumer behavior > Great Britain > Case studies. Branding (Marketing) > Great Britain > Case studies. Social media and society > Great Britain > Case studies. Consommateurs > Comportement > Grande-Bretagne > Études de cas. Stratégie de marque > Grande-Bretagne > Études de cas. Branding (Marketing) Consumer behavior Social media and society Great Britain Electronic books. Case studies
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Call Number:		HF5415.33.G7 G88 2023

HF5415.33.G7 G88 2023	Available