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An innovative approach to increasing youth sport participation : the case of Baseball5(tm) /

In this case study, students take on the role of Alex, the Manager of Sport Development at Baseball Canada, a national sport organization in Canada. Baseball Canada piloted Baseball5™, an innovative program, in 2019, in response to youth sport participation trends shifting from organized to nonorgan...

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Bibliographic Details
Main Authors: Bodin, Kerri (Author), Teare, Georgia (Author), Bakhsh, Jordan T. (Author), Taks, Marijke (Author)
Format: eBook
Language:English
Published: London : Human Kinetics, Inc., 2021.
Series:SAGE Business Cases.
Subjects:
Sports administration > Case studies.
Sports > Marketing > Case studies.
Sports > Gestion > Études de cas.
Sports administration
Sports > Marketing
Electronic books.
Case studies
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Call Number: GV716 .B63 2021
 
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GV716 .B63 2021 Available