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Sujatra : retired entrepreneur globally expanding Indian ethnic wear /

Sujatra is an Indian wear proprietorship startup launched in Kolkata in 2016 by 63-year-old female entrepreneur, Chitralekha Das. Das was explicitly passionate about designing sarees, the standard attire for women of India and exported as "ethnic wear" to women outside of India. By August...

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Bibliographic Details
Main Authors: Agnihotri, Arpita (Author), Bhattacharya, Saurabh (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:SAGE Business Cases.
Subjects:
Entrepreneurship > Case studies.
Small business > Management > Case studies.
Entrepreneuriat > Études de cas.
Petites et moyennes entreprises > Gestion > Études de cas.
Entrepreneurship
Small business > Management
Electronic books.
Case studies
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Call Number: HB615 .A36 2023
 
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HB615 .A36 2023 Available