When hockey won't sell in Minnesota : using design thinking to innovate the ticket service /

This case puts students in the role of a sales and marketing strategist for a fictional consulting firm, MinneService Innovations. In this narrative, MinneService Innovations is tasked with consulting for the University of Minnesota Golden Gopher athletic department. Specifically, students are asked to...

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Bibliographic Details

Main Author:	Warren, Clinton J. (Author)
Format:	eBook
Language:	English
Published:	London : Human Kinetics, Inc., 2021.
Series:	SAGE Business Cases.
Subjects:	Marketing > Case studies. Strategic planning > Case studies. Marketing > Études de cas. Planification stratégique > Études de cas. Marketing Strategic planning Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book