Hey Alexa, launch Twitch : using sport sponsorship to drive business development /
This fictional case looks at Amazon using sports sponsorship to expand business operations into the Middle East. As part of Amazon's plan to grow internationally, it bought Souq, a Dubai-based e-commerce platform, in 2017 for $580 million, becoming Amazon's largest international acquisitio...
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Bibliographic Details
| Main Authors: |
Declercq, Lindee
(Author),
Dalal, Keegan
(Author),
Piché, Megan C.
(Author),
Burton, Nicholas
(Author),
Naraine, Michael L., 1987-
(Author) |
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| Format: | eBook
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| Language: | English |
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| Published: |
London :
Human Kinetics, Inc.,
2021.
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| Series: | SAGE Business Cases.
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| Subjects: | |
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| Online Access: | Connect to the full text of this electronic book
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