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Innovation, co-creation, and design thinking : how Salesforce's Ignite team accelerates enterprise digital transformation /

This case follows the evolution of the Ignite team at Salesforce, the cloud computing Customer Relationship Management (CRM) company. Launched in 1999 to serve enterprise customers with a Software as a Service (SaaS) application, Salesforce today is one of the most highly valued cloud computing comp...

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Bibliographic Details
Main Authors: Beckman, Sara Lynn (Author), Whalen, Elizabeth (Author)
Format: eBook
Language:English
Published: London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2018.
Series:SAGE Knowledge. Cases.
Subjects:
Salesforce.
Cloud computing > Data processing > Case studies.
Web services > Case studies.
Computer software industry > United States > Case studies.
Infonuagique > Informatique > Études de cas.
Services Web > Études de cas.
Logiciels > Industrie > États-Unis > Études de cas.
Computer software industry
Web services
United States
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HD9696.63.U64 S253 2018
 
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