Conservation International and Hewlett Packard Enterprise /

In 2017, Conservation International (CI) and Hewlett-Packard (HPQ), which had collaborated on building a software platform named the Wildlife Management Analytics system or WMA, were looking for a way to market the product. HPQ had licensed the software to CI and the nonprofit believed that the best...

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Bibliographic Details

Main Authors:	Bourg-Meyer, Vero (Author), Elias, Jaan (Author), Chevalier, Judith A. (Author)
Format:	eBook
Language:	English
Published:	London : Yale School of Management, 2018.
Series:	SAGE Knowledge. Cases.
Subjects:	Conservation International. Hewlett-Packard Company. Conservation International Hewlett-Packard Company Nonprofit organizations > Marketing. Associations sans but lucratif > Marketing. Nonprofit organizations > Marketing Electronic books. Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book