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Ryanair : a low-cost business model in the European airline industry /

This case study investigates the key competitive advantages, business strategies, opportunities, and challenges of Ryanair, an Irish airline and the largest and most successful low-cost European air carrier. After deregulation in 1997, the European airline industry faced increased competition with t...

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Bibliographic Details
Main Authors: Ahmed, Jashim Uddin (Author), Khan, Md. Muinuddin (Author), Sultana, Ishrat (Author), Ahmed, Asma (Author), Begum, Fatema (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
Subjects:
Ryanair > Case studies.
Ryanair
Airlines > Europe > Cost of operation > Case studies.
Competition > Europe > Case studies.
Strategic planning > Case studies.
Airlines > Deregulation > Europe > Case studies.
Compagnies de transport aérien > Europe > Frais d'exploitation > Études de cas.
Planification stratégique > Études de cas.
Compagnies de transport aérien > Déréglementation > Europe > Études de cas.
Airlines > Cost of operation
Airlines > Deregulation
Competition
Strategic planning
Europe
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:This case study investigates the key competitive advantages, business strategies, opportunities, and challenges of Ryanair, an Irish airline and the largest and most successful low-cost European air carrier. After deregulation in 1997, the European airline industry faced increased competition with the emergence of a variety of new low-cost airlines. Taking this opportunity, Ryanair rebranded itself as the first low-fare airline in Europe by following the low-cost model pioneered by American low-cost carrier Southwest Airlines. It operates about 2,000 flights daily from 87 bases that connect more than 200 destinations in 36 countries at the lowest fares possible. Ryanair is undoubtedly aggressive and fearless in tackling competition. However, it is facing challenges and uncertainty regarding its expansion plans as a result of Brexit. This study highlights how Ryanair is focusing on its business strategies to maintain its position in the industry and carefully planning to be more tactical in addressing the challenges lying ahead. Through the case, readers will be able to determine whether Ryanair's low-cost model will sustain itself in the highly competitive and increasingly customer centric airline industry in Europe.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781526466846
1526466848