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Ryanair : a low-cost business model in the European airline industry /

This case study investigates the key competitive advantages, business strategies, opportunities, and challenges of Ryanair, an Irish airline and the largest and most successful low-cost European air carrier. After deregulation in 1997, the European airline industry faced increased competition with t...

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Bibliographic Details
Main Authors: Ahmed, Jashim Uddin (Author), Khan, Md. Muinuddin (Author), Sultana, Ishrat (Author), Ahmed, Asma (Author), Begum, Fatema (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
Subjects:
Ryanair > Case studies.
Ryanair
Airlines > Europe > Cost of operation > Case studies.
Competition > Europe > Case studies.
Strategic planning > Case studies.
Airlines > Deregulation > Europe > Case studies.
Compagnies de transport aérien > Europe > Frais d'exploitation > Études de cas.
Planification stratégique > Études de cas.
Compagnies de transport aérien > Déréglementation > Europe > Études de cas.
Airlines > Cost of operation
Airlines > Deregulation
Competition
Strategic planning
Europe
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HE9842.A4 A36 2019
 
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HE9842.A4 A36 2019 Available