Kronverk cinema : how much is a ticket to the movies? /

Kronverk Cinema, which owns the largest share of cinemas in St. Petersburg, had been exploring different methods for differential pricing to increase revenue and improve customer loyalty. The cinema market in St. Petersburg had few avenues for increasing ticket prices and the student is encouraged t...

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Bibliographic Details
Main Authors:	Gladkikh, Igor (Author), Mikhailina, A. P. (Author)
Format:	eBook
Language:	English
Published:	London : Graduate School of Management, St. Petersburg State University, 2011.
Series:	SAGE Knowledge. Cases.
Subjects:	Kronverk Cinema. Motion pictures > Russia (Federation) > Saint Petersburg > Marketing > Case studies. Theaters > Russia (Federation) > Saint Petersburg > Case studies. Motion picture theaters > Russia (Federation) > Saint Petersburg > Case studies. Motion picture theaters Motion pictures > Marketing Theaters Russia (Federation) > Saint Petersburg Electronic books. Case studies Case studies. Études de cas.
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Call Number	Status	Get It
Call Number:		PN1993.5.R8 G53 2011

PN1993.5.R8 G53 2011	Available