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Taylor made : Swift branding /

The characteristics of a strong artistic brand includes knowing who you are, what you are, when to invent and when to reinvent. A strong brand knows what the competition is doing but ultimately does not care--it is always leading and never following. A strong brand protects its assets. When a strong...

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Bibliographic Details
Main Author: Allan, David B. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
SAGE research methods. Cases.
Subjects:
Swift, Taylor, > 1989- > Case studies.
Swift, Taylor, > 1989-
Branding (Marketing) > Social aspects > Case studies.
Product management > Case studies.
Country musicians > United States > Case studies.
Popular music > Social aspects > Case studies.
Stratégie de marque > Aspect social > Études de cas.
Produits commerciaux > Gestion > Études de cas.
Musiciens country > États-Unis > Études de cas.
Musique populaire > Aspect social > Études de cas.
Country musicians
Popular music > Social aspects
Product management
United States
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book

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