Taylor made : Swift branding /

The characteristics of a strong artistic brand includes knowing who you are, what you are, when to invent and when to reinvent. A strong brand knows what the competition is doing but ultimately does not care--it is always leading and never following. A strong brand protects its assets. When a strong...

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Bibliographic Details
Main Author:	Allan, David B. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:	SAGE Knowledge. Cases. SAGE research methods. Cases.
Subjects:	Swift, Taylor, > 1989- > Case studies. Swift, Taylor, > 1989- Branding (Marketing) > Social aspects > Case studies. Product management > Case studies. Country musicians > United States > Case studies. Popular music > Social aspects > Case studies. Stratégie de marque > Aspect social > Études de cas. Produits commerciaux > Gestion > Études de cas. Musiciens country > États-Unis > Études de cas. Musique populaire > Aspect social > Études de cas. Country musicians Popular music > Social aspects Product management United States Electronic books. Case studies Case studies. Études de cas.
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Call Number:		HD69.B7 A45 2019

HD69.B7 A45 2019	Available